Product & Interaction Designer

James Babarinde

Web & Mobile
Achievers - Building and maintaining a Design System

I helped teams scale features and products quickly while maintaining visual and UX harmony. This along with other design System efforts such as Accessibility, have led to successful proposals and sales with clients.

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Component Library

Curating a reusable component library allowed for speed and future flexibility to adjust.


To guide adoption, I published a set of implementation guidelines on a focused domain.


By baking accessibility into the system, products are in-turn great for all our users.

Illustration is both a hobby and practice Insta Blog
Responsive web design

Intuit - UX/UI

As a UX and Visual Designer for QuickBooks Canada, I created and maintained web pages across all skus for QuickBooks. Along with designing the customer experience on our e-commerce sites, I also support marketing campaigns, partnerships and acquisitions.

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Corporate Branding.

My rebranding work with Forma Ai transformed the company into a coheseve sales generating product within months, helping them to hit quaterly targets.

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York University Product.

This case study details the process of developing a mobile application for York University. Through rigorous research and design iteration, I successfully lead the development from start to launch and initial marketing.

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Motion Graphics.

Motion has a unique engagement impact on creative campaigns. They can be integrated seamlessly into brands through products, training material, web pages, broadcast, and a variety of marketing campaigns.

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A digital studio crafting beautiful experiences.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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Product design

IBM Case Study

As founder and creative director of Novastack Inc., I create holistic experiences for agency and enterprise. In this project, I designed an application which grew IBM's flagship tradeshow engagement by over 300%.

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3d animation

3D Modeling. Rigging. Animation.

My creative process

I specialize in creating experiences that are fluid with motion and interaction to drive maximum engagement for product and marketing.





© 2020 James Babarinde is a director at Novastack Inc.
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